By way of the aerospace trade and academia, Noema made her manner into the style trade and carved out her eponymous way of life model, and on the coronary heart of it? Nicely, for NOEMA, there’s a concentrate on thought of items – from design to supplies, manufacturing to wearability; these are timeless items that you just’ll love and wish to put on over (and over) once more. As Noema says, they’re items that you could depend on. We meet up with the designer to be taught extra about her model.
How, when, and why did you get into the trade?
Initially, I used to be educated as an Aerospace Engineer and continued in academia to the Ph.D. stage. As an aerospace engineer, my subject of schooling was primarily the design, growth, testing, and manufacturing of plane and spacecraft. My coaching gave me in-depth abilities and an understanding of aerodynamics, propulsion methods, car dynamics, management, and design. As an aerospace engineer, my ability set is broad and multidisciplinary, and I can contribute to many various sectors.
My Ph.D. studied the tradition of the engineering occupation and the way it interacted with gender. The outcomes have been very fascinating, so I used to be decided to proceed with a post-doctorate and comply with a profession in academia. Nevertheless, in 2020 when the pandemic hit, my profession path took an surprising flip.
In the course of the pandemic, I began to design homeware and clothes for myself and my house. I confirmed my items to my associates and neighbors, and to my shock, they actually preferred them and requested me to create comparable articles for them. Quickly my associates enquired and ordered my designs for his or her Christmas presents. I used to be shocked, to be trustworthy, however they cherished the high-quality materials I used to create the designs.
Years in the past, a instructor advised me, “Each engineer has an artist and an entrepreneur hidden deep inside.” At the moment, I didn’t pay a lot consideration to it, however his phrases at all times stayed with me. So little did I understand how exact his beliefs could be in my case and the way a lot my life has modified since we as soon as had that dialog.
This new journey is about reinvention, new alternatives, freedom, and pleasure. My associates inspired me to promote my merchandise on-line, and that is how one factor led to a different, and the journey of NOEMA started.
Mallorca, the place I’m from, has been the supply of my inspiration.
How would you sum up the aesthetic?
Simplicity. The return of simplicity in how we gown and stay is the inspiration for NOEMA, a sustainable model outlined by a contemporary and laid-back design. This idea is expressed in an easy, timeless, sensible wardrobe and dependable residing necessities with a style of Mallorca.
Who’s your buyer?
Our clients are ladies between 28 and 55, main their lives via their occupations and/or household obligations. Our clients have robust values like loyalty, kindness, honesty, dedication, and compassion. They’re acutely aware of the atmosphere, which makes them stay a accountable way of life. They’re fashion-conscious ladies who consider in high quality versus amount and respect pure materials.
Their way of life goes from driving their youngsters to highschool earlier than work to dinner events, charity occasions, vogue exhibits, conferences, summer season holidays, women’ nights out, skilled conferences, and many others. Their hobbies are yoga, buying, studying books and vogue magazines, enjoying tennis, enjoying an instrument, and studying a second language. Nevertheless, they need for extra time. A few of our clients really feel responsible as a result of they don’t have the time to buy groceries and don’t know easy methods to gown fantastically and comfortably from the start of their day to the tip. They wish to take pleasure in extra high quality time with their households and dream of a less complicated life. They want to take pleasure in easy moments effortlessly.
We’re the one model to go to resolve their issues. We nurture the easy and simplistic way of life within the Mediterranean methods. Uncomplicated residing is our total inspiration. NOEMA’s easy manner of uncomplicated happiness is current in our day by day lives, however we frequently miss it. Magnificence and ease are potential.
To summarise, we provide simplicity, magnificence, consolation, femininity, easy residing, and sustainability. We transport our clients to a relaxed, easy, lovely place with timeless, high quality craftsmanship items, the less-is-more strategy to on a regular basis residing.
What are the cornerstones of your organization?
Sustainability, high-quality materials, and timeless items.
One of many perceptions that eco-friendly vogue is outdated and costly comes from the lack of know-how to determine moral vogue manufacturers. Nevertheless, because the founding father of a sustainable model, I discover it difficult to alter individuals’s consumption habits.
To additional develop our sustainable model out there, we use social media platforms to tell our clients about our core values, reminiscent of eco-friendly, moral, and native manufacturing, recycled materials, vegan materials, and no waste whereas providing engaging kinds.
As a sustainable model, we encourage customers to decelerate their closets and to buy responsibly. We consider in high quality versus amount, high-quality and timeless items that may be worn yr after yr.
On each stage, NOEMA seeks to care for the environment so our clients can really feel pleased with each product they take house.
Which was the primary piece you designed, and the way did it come about?
The white Sandy Costume made from linen was my very first design. Throughout lockdown, the opportunity of returning to Mallorca was taken away from me. As a substitute, the one factor I may do was daydream in regards to the sun-drenched seaside way of life I had rising up. My inspiration was the sand. Its whiteness, asymmetrical and wavy methods inspired me to attract a laid-back, easy, asymmetrical white gown. On the time, I envisioned a gown I may put on in the course of the day and evening solely by altering the footwear.
To my shock, this gown was properly obtained, so on the time, we additionally made it in blue with an identical masks. One yr after I launched this gown on my web site, we nonetheless promote it in white and black on my web site.
What’s in your present temper board?
Mallorca’s panorama is the inspiration for our new SS24 items. The colours of the ocean and skyline, the flower blooms, the sample of leaves, and the whiteness of the sand are examples of temper colours. The calmness of the ocean, the delicate wind on the pores and skin, and the recent odor of being near the ocean encourage the life-style our garments transmit.
Nature’s essence and superior aesthetics inform us all the things we have to know. A message embedded with magnificence at its purest utilizing the best touches of the colour nature gives.
The colours of our canvas for the next season spotlight the essence of a relaxed way of life and nature. We belief nature and its shade combos, letting magnificence be in its purest kind.
Inform us in regards to the course of.
All of the items are handcrafted in Eire with pure materials like Irish linen, Irish wool, and Natural bamboo silk at coronary heart. Throughout manufacturing, an inner high quality management system is utilized to make sure that the tip merchandise that attain all clients are in accordance with high-standard pointers.
NOEMA’s major world or beliefs are that we’re a part of a related ecosystem extending past Mallorca and Eire’s lovely shoreline. The purpose just isn’t solely so as to add easy model to your life but in addition to be a guardian for the planet we stay on.
NOEMA strives to make sure that each useful resource used prioritizes sustainable practices. Due to this fact, manufacturing is native and clear throughout all features. Moreover, every bit is made by hand, serving to to cut back waste, improve effectivity and defend pure assets in order that the welfare of individuals, animals, and the atmosphere is a high precedence.
On each stage, NOEMA seeks to care for our planet so our clients can really feel pleased with each product they take house.
At present, what’s your favourite piece, and the way do you put on it?
My favourite piece is the Nerissa Shirt. I’ve produced this shirt in 4 colours, white, yellow, purple, and just lately black. The voluminous balloon sleeves and wrap-over bodice create an exquisite, flattering determine. I put on these items from morning to night, feeling fantastically dressed and cozy. It’s an easy piece that makes me really feel neatly dressed.
I put on the white or yellow Nerissa shirt with denims, lengthy boots, or ballerinas. I put on the black Nerissa shirt with shorts and skirts to spice up my look and the purple one with white pants to create distinction.