Male jewelry model Serge DeNimes has seen its gross sales leap 20% to £2.4m in 2022, up from £2m in 2021.
The corporate attributed this enhance in gross sales to its profitable launch within the USA and its new Seven Wonders assortment.
The corporate staged a profitable pop-up in New York two years in the past and final October launched its personal US web site and warehousing so it may ship on to US clients.
The model now plans to roll out additional enlargement with warehouses in Australia, Asia and throughout Europe.
Primarily based on its constant ranges of development during the last 12 years and the massive push within the States, gross sales are projected to hit £4m this yr and greater than £6m in 2024.
Oliver Proudlock, founder, stated: “Phrases resembling value its weight in gold or silver have stood the check of time for an excellent motive and high quality runs via all the things we do.
“We work extremely laborious to remain abreast of latest developments and launch 4 new collections a yr. We’re so pleased with the brand new Seven Wonders items which take a step again in time to reconnect with the traditional wonders that proceed to form up to date artwork.”
He added: “Different stars resembling Harry Types, Shawn Mendes and Frankie Ocean put on their jewelry with satisfaction and have impressed rising numbers of males to attempt new Serge items. Jewelry was as soon as seen as an afterthought like a hat or watch however now it’s making the entire outfit.
“Males are more and more utilizing equipment as a very highly effective method to talk and we’re delighted to be on the forefront of that development. That actually genderless really feel in vogue, the place companions can share what they wish to put on, has been large for us. We’re not only a males’s model and have rising numbers of feminine clients. Males’s pinky rings are the identical dimension as most ladies’s center fingers.”