Dove Cameron turns heads in Coach’s “Put on Your Shine” marketing campaign for fall 2023. Following within the footsteps of Jennifer Lopez, who dazzled in Coach advertisements earlier this 12 months, Cameron invitations us right into a world of individualism and self-expression.
In a collection of visuals captured by photographer Joshua Woods, Dove fashions an array of outfits that may solely be described as fashionable stylish. Clad in a striped sweater gown embroidered with NY, the star poses subsequent to a pink Tabby bag.
Dove Cameron for Coach Put on Your Shine 2023 Marketing campaign
Switching lanes to a silver crop jacket coupled with a high-waisted skirt, Cameron channels a futuristic glam that’s exhausting to withstand. To not overlook the easy but hanging black t-shirt and denims, an ensemble she enhances with a studded accent from the American designer model.
Directed by Lope Serrano and styled by Gabriella Karefa-Johnson, the marketing campaign movie speaks volumes about conquering inside self-doubts. We see Dove Cameron and others going through their inside critics in dream-like dance sequences choreographed by Emma Portner. It’s as if every pirouette and step defies these whispers of doubt, giving permission to shine.
The dark-haired actress and singer’s tresses are styled by Jacob Rozenburg with make-up by Kale Teter that pulls all the look collectively. On the nail entrance, Mel Lolli paints a pure shade in a brief sq. size.
Dove Cameron isn’t any stranger to high-fashion campaigns, having beforehand posed for the Carolina Herrera spring 2023 assortment. The Coach Put on Your Shine assortment is a continuation of her trend story, including a brand new chapter.
From metallic baggage to expressive silhouettes and colours, the Coach Shine assortment is a celebration of heritage redefined for as we speak’s era, as envisioned by Coach artistic director Stuart Vevers.