The Saint Laurent spring 2024 marketing campaign is a mosaic of fashion and iconic presence, the place Diana Ross reigns supreme in basic black and white imagery. The portraits by David Sims present the enduring legacy of each the muse and the maison.
The starkness of the palette in opposition to the mushy textures, the timeless designs in opposition to the studio backdrop. Inventive director Anthony Vaccarello presents a halter neckline off-the-shoulder costume that sculpts the singer’s silhouette with an understated but impactful grace. The simplicity of the lower and the absence of coloration enlarge the design’s inherent power and fluidity.
Diana Ross for Saint Laurent Spring 2024 Marketing campaign
In one other portrait, the story evolves with the addition of an opulent jacket draped over the glossy costume styled by Karla Welch. The sweetness side of the shoot doesn’t fall brief; Jawara expertly crafts Ross’s voluminous curls whereas Diane Kendal works on make-up for the star.
Reflecting on the arc of Saint Laurent’s promoting, the spring marketing campaign follows the winter 2023 adverts that paid homage to the 80s, a decade that Ross herself helped outline along with her musical and sartorial selections. The music icon has a protracted relationship with the home, sporting the French model courting again to the Nineteen Seventies.