The Miu Miu spring-summer 2024 marketing campaign is a vibrant homage to the flexibility and dynamic expression of fashion, that includes a stellar forged of creatives, together with actors Emma Corrin, Demi Singleton, and Cailee Spaeney, musician Angel Haze, and fashions Lexie Liu and Might Andersen.
Miu Miu Spring/Summer time 2024 Marketing campaign
Photographed in opposition to the stark purity of a white studio backdrop by Zoë Ghertner, these portraits channel an genuine simplicity that enables the individuality of every expertise to shine by way of. The clever composition of every shot, with the themes holding the season’s brown baggage from the purse model.
This assortment bridges the nostalgic echoes of Y2K trend and up to date sensibilities, as evidenced by the deliberate pairing of timeless polo shirts with playful mini skirts and low-rise denims.
The brand new marketing campaign follows the model’s earlier endeavors, such because the Upcycled Denim assortment and the vacation adverts that includes Emma Corrin.
A tube high additional infuses a way of youthful rebel into the lineup. Lotta Volkova’s styling creates an intentional conflict of kinds, seamlessly mixing the informal with the delicate. For instance, a beaded cocktail gown layered over a long-sleeve shirt or a glance accentuated with vast belts.
Accompanying the print marketing campaign is a video that captures the fashions strolling to the energizing beats of rock and roll. This showcases the Miu Miu garments in movement and echoes the marketing campaign’s underlying theme of perpetual motion.