Calvin Klein has launched a contemporary chapter within the legacy of its famend perfume, Eternity, with the announcement of Idris Elba and his spouse, Sabrina Elba, as the brand new faces of the Eternity Fragrant Essence marketing campaign.
Captured by photographer Mert Alas, the promoting picture is a poignant black-and-white portrait that showcases the couple’s intimate bond. In tandem with introducing the Elbas as Calvin Klein faces, the model has unveiled an up to date model of the Eternity eau de parfum bottles for men and women.
Sabrina & Idris Elba for Calvin Klein Eternity Perfume Advert
For ladies, the traditional perfume retains its signature mix, with high notes of freesia, mandarin, and sage, complemented by coronary heart notes of white lily, marigold, and narcissus and anchored by base notes of patchouli, sandalwood, and amber.
In a press launch, Idris and Sabrina Elba have expressed their pleasure about becoming a member of the Calvin Klein legacy. They align with the marketing campaign’s theme of timeless and supportive love.
In line with the couple, the chance to signify Eternity was good, symbolizing their real-life bond and shared journey. They emphasised that the marketing campaign mirrors their experiences of loving, supporting, and rising collectively in a recent world.
An accompanying promotional video options the Elbas in a collection of sensual poses, underscored by a canopy of the track “Fever” carried out by FKA Twigs, including a contemporary auditory twist to the visible narrative.