Whereas the months of Might via July requires a flurry of pre-fall and cruise collections, we’ve diverted our consideration to one thing extra bespoke. Proven final December in Manchester’s Northern Quarter, Chanel’s newest Métiers d’artwork assortment is lastly in boutiques. First offered in 2002, this pre-season assortment is an annual tribute to Chanel’s distinctive savoir-faire and the close-knit partnerships they’ve fostered with ateliers and their extremely expert artisans. Translated to ‘Grasp of Artwork’, the items featured have fun the refined artwork of workmanship and the preservation of age-old methods. From intricate floral embroidery to hand-crafted pleats, Chanel labored with 11 savoir-faire Maisons that embody Lemarie, Lesage, Guillet and extra.
The gathering opened with a brief movie directed by sister-brother duo Sofia Coppola and Roman Coppola. The movie featured a gaggle of fashions preparing for the present and an distinctive set that emulated a few of London’s most iconic streets. On this intimate diary-format movie, audiences had been handled to a vibrant exploration into Manchester’s inventive scene and festive revelry of the present.
The Marketing campaign
Shot by Mikael Jansson, the ’60s-inspired marketing campaign highlights the close-knit partnership between ex-creative director Virginie Viard and the Métiers d’artwork. Revolving across the Maison’s most emblematic cloth, the marketing campaign options three fashions in monochromatic full-tweed ensembles.
Shot towards backdrops of the identical hue, the color diptychs exude a playful femininity and expresses the flexibility of tweed. Take, for instance, the brilliant inexperienced jacket trimmed with braid and croquets by flou specialist Paloma styled with Chanel’s iconic 11.12 bag.
Combining the proper mix of basic savoir-faire and Manchester’s vibrant pop spirit, the marketing campaign unfolds right into a spellbinding celebration of unparalleled craftsmanship.
For extra info, go to Chanel Singapore’s web site.
This text was first seen on Elle Singapore.
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