Korean celebrities are setting international vogue developments with their fashion and affect. From Stray Youngsters redefining out of doors stylish with Tommy Hilfiger to Winter of aespa bringing appeal to Polo Ralph Lauren, and Rosé dazzling as RIMOWA’s ambassador, these stars are icons each on and off the display screen. Becoming a member of the league, Minji of NewJeans stuns as Chanel’s first triple-category ambassador, whereas Ningning captivates as Versace’s newest muse. To not be outdone, Taeyong of NCT impresses together with his LOEWE ambassadorship, whereas Lee Dong-Wook continues to symbolize luxurious magnificence with La Mer and Chanel. Korean expertise isn’t simply leisure—it’s a worldwide vogue phenomenon.
Stray Youngsters
South-Korean boy band Stray Youngsters made their debut as the most recent ambassadors for Tommy Hilfiger, with their “All the time Collectively” marketing campaign. The boy band shaped by JYP Leisure consists of eight members: Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N.
Reimagining out of doors kinds for the trendy buyer, the autumn/winter assortment took its reference from the model’s wealthy historical past, deconstructing and reviving trademark designs that earned Tommy Hilfiger its success. The group additionally made their Met Gala debut this yr, as they arrived on the purple carpet with Tommy Hilfiger himself. They arrived in two appears to be like following the costume theme “Backyard of Time”.
Lim Ji-Yeon
South Korean actor Lim Ji-Yeon was unveiled as LOEWE’s newest model ambassador, becoming a member of Taylor Russell and Yang Mi within the model’s spring/summer season 2024 marketing campaign. The marketing campaign presents every of them in “matching vignettes,” demonstrating the various feelings actors should convey, with the brand new SS24 assortment that includes distinguished parts similar to textural knits, draped attire, and twisted silhouettes.
Winter of aespa
aespa’s important vocalist, Winter, is famend for her mild options and irresistible appeal, qualities that completely align along with her new ambassador function for Polo Ralph Lauren. She joins labelmate Mark Lee of NCT in representing the esteemed American luxurious vogue model.
Past her vogue ambassadorship, Winter stays deeply engaged within the music scene, actively selling aespa’s upcoming title observe, “Supernova,” and contributing to the soundtracks of “Castaway Diva” and “My Demon.”
IU
IU has been appointed as Estée Lauder’s latest ambassador, bringing her signature class and appeal to the long-lasting magnificence model. Identified for her timeless magnificence and influential presence, the singer completely embodies Estée Lauder’s values of sophistication and charm.
Rosé
Rosé from BLACKPINK joins the ranks of Lewis Hamilton and Kylian Mbappé as the most recent international ambassador for the long-lasting baggage model RIMOWA. She lately attended the launch of its new seasonal assortment at S-Manufacturing unit in Seongsu, Seoul. Along with RIMOWA, the Ok-pop star has been appointed as an envoy for famend manufacturers similar to Tiffany & Co., Saint Laurent, and Sulhwasoo.
Mun Ka Younger
Mun Ka Younger has been chosen because the ambassador for the posh journey and way of life model TUMI. Identified for her roles in fashionable dramas similar to True Magnificence and Discover Me in Your Reminiscence, the actress’s collaboration with TUMI emphasises each performance and class, interesting to shoppers who worth practicality and vogue. This partnership is predicted to carry a contemporary and trendy perspective to TUMI’s choices, enhancing its attraction to a worldwide viewers.
Jeon Jung-kook
BTS’ Jungkook continues his function as model ambassador for Calvin Klein in an early Spring 2024 marketing campaign. Photographed by Mert Alas at Grand Central Station in New York Metropolis, Jungkook showcases a mix of trendy denim outfits that may be effortlessly dressed up or down. Earlier than embarking on his solo profession, Jungkook has collaborated with numerous manufacturers together with Samsung, Samsonite, and Louis Vuitton alongside his bandmates.
Hanni of NewJeans
NewJeans’s Hanni has develop into a shining star as Gucci’s newest model ambassador, a job she embraced with fashion since her appointment in October 2022. From dazzling purple carpet occasions to the distinguished Gucci present on the 2023 Milan Style Week and the charming Fall/Winter 2024 ladies’s vogue showcase in Milan, Hanni has graced all of them along with her distinctive appeal.
However her attract doesn’t finish there. Earlier than charming Gucci’s highlight, Hanni mesmerised because the face of Armani Magnificence, standing shoulder to shoulder with international luminaries like Cate Blanchett, Sydney Sweeney, Tessa Thompson, and Barbara Palvin. Her journey from rising idol to worldwide vogue icon continues to captivate audiences worldwide.
Minji of NewJeans
Regardless of their rookie standing, NewJeans has made a formidable affect within the luxurious realm. Following Hanni’s appointment as the brand new ambassador for Armani Magnificence, her bandmate Minji achieved a significant milestone by securing a take care of Chanel. In February 2023, Minji was named the worldwide ambassador for the distinguished French luxurious home, marking a big first as she represents Chanel throughout three classes: magnificence, vogue, and watches and jewelry.
As a part of her collaboration, Minji graced the quilt of ELLE Korea’s March 2023 challenge, elegantly adorned in Chanel’s iconic tweed, additional solidifying her affect and magnificence within the vogue world.
Ningning of aespa
Versace has proudly unveiled Ningning of aespa as their international model ambassador. This thrilling partnership underscores Ningning’s rising affect within the vogue enviornment, mixing modern fashion with Versace’s luxurious aesthetic. Famend for her daring vogue sense and magnetic charisma, Ningning embodies the essence of Versace’s daring and revolutionary spirit. This collaboration not solely highlights Versace’s dedication to embracing various skills but additionally elevates Ningning’s standing as a global vogue icon. Becoming a member of Stray Youngsters’ Hyunjin, the songstress provides her distinctive aptitude to symbolize this prestigious Italian model.
Son Heung-Min
Once we say celebrities, we don’t simply imply actors and Ok-Idols—however sports activities stars too. The style world has taken a liking to Korean soccer star Son Heung-Min’s fashion and presence, particularly Burberry. Son, who performs for Tottenham Hotspur within the English Premier League, has held endorsement offers with manufacturers similar to TUMI, Cartier, Gilette, in addition to Adidas which offers his soccer boots. In a joint Instagram put up with Burberry, Son shares, “I like Burberry’s attempt for creativeness and innovation which has been deeply inherited in its historical past, that are values that I champion.”
Danielle of NewJeans
Son isn’t the one Korean celeb to be provided an ambassadorship with Burberry. At simply 17, Danielle of NewJeans is following in his footsteps by becoming a member of Burberry’s international ambassador household.
Danielle shines within the marketing campaign, modelling a variety of Burberry items together with iconic trench coats, trendy outfits adorned with the traditional Burberry print, and assertion luggage. Her versatility and talent to effortlessly carry off any look are evident all through.
Whereas all members of NewJeans have been chosen to symbolize numerous luxurious manufacturers, Danielle has garnered explicit consideration for her distinctive fashion and trendsetting appears to be like, making her an excellent match for Burberry.
Taeyong
Identified for his distinctive private fashion and love of vogue, Taeyong of NCT has been a long-time supporter of LOEWE. His idiosyncratic fashion caught the attention of Jonathan Anderson, and he was introduced as a model ambassador for LOEWE again in June final yr. He later attended the model’s Spring 2024 menswear present throughout Paris Style Week carrying a black V-neckline shirt and saggy darkish denims. Anderson shares, “With Taeyong’s many skills spanning songwriting, performing and visible creation, I’m actually excited to see what this collaboration will carry.”
Lee Dong-Wook
Identified for his flawless pores and skin, it ought to come as no shock that actor Lee Dong-Wook has snagged numerous high-profile magnificence campaigns. Due to his “luxurious picture”, he was lately appointed as La Mer’s male model ambassador, and the model remarked that “his ambiance suits effectively with the model.”
Nevertheless, this isn’t a first-time expertise for the Goblin actor. In 2019, he was the primary Korean star to develop into Chanel’s international ambassador for its first make-up assortment for males, Boy de Chanel.
This text was first seen on Elle.Sg.
For extra on the most recent in luxurious fashion and vogue reads, click on right here.