Dior is Bringing a Fashion Spectacle to the Paris 2024 Olympics

Neglect Trend Week; the Paris 2024 Olympics simply may be the largest vogue occasion of the yr. The opening ceremony, which is going down on the Seine on 26 July, will characteristic a parade of the best athletes from all world wide—in addition to a vogue presentation from Dior.

In response to WWD, the Paris Olympics opening ceremony will characteristic 3,000 costumes, together with creations from Dior. The French vogue model’s involvement within the Olympics isn’t a surprise: the maison is owned by the posh conglomerate LVMH Moët Hennessy Louis Vuitton, which is the official “artistic associate” of the Paris Olympics. The LVMH-owned vogue model Louis Vuitton created customized trunks for the Olympic torch and medals this yr, and the medals themselves have been designed by the jewelry home Chaumet, one other LVMH model. 

Dior has certainly been gearing up for the Olympic Video games. In June, Dior added a number of main sportswomen to its roster of name ambassadors. That features French fencer Sara Balzer, Australian swimmer Emma McKeon, Jamaican sprinter Elaine Thompson-Herah, Japanese fencer Misaki Emura, American soccer participant Alex Morgan, and French skateboarder Louise-Aïna Taboulet. The athletes are all set to compete within the Paris Olympics this summer season. 

Final month, Dior artistic director Maria Grazia Chiuri additionally offered the maison’s Fall/Winter 2024 high fashion assortment, which was impressed by Historic Greece, the birthplace of the Olympic Video games.

Particulars on Dior’s Olympics presentation stay secret, however it’s anticipated to showcase the French vogue home’s savoir-faire. Thomas Jolly, the creative director of the opening and shutting ceremonies of Paris 2024 Olympics, informed WWD, “In spite of everything, these manufacturers—[Louis] Vuitton and Dior—are masters of workmanship. [The ceremony] may also put the highlight on French know-how, so I’m on board relating to highlighting expertise and wonder, and it suits into the story in a reasonably pure approach on the entire.”

France’s vogue powerhouses will not be the one ones who will likely be within the highlight. The opening ceremony will reportedly showcase creations from 15 rising vogue designers, with an emphasis on sustainable design. Additionally, for the primary time in Olympics historical past, the opening ceremony will happen on a river as a substitute of a stadium. Athletes will parade on boats alongside the Seine, Paris’s iconic river, as a part of the four-hour spectacle. 

Talking of a spectacle, LVMH can also be throwing a welcome get together on the Basis Louis Vuitton on the eve of the Olympics opening ceremony. The occasion will likely be co-hosted by Louis Vuitton males’s artistic director Pharrell Williams and LVMH chairman and CEO Bernard Arnault, and will likely be attended by celebrities and athletes like Charlize Theron, Serena Williams and Dior ambassador Rosalía. The Paris 2024 Olympics is definitely shaping as much as be a really trendy affair.

Beneath, see a few of the sportswomen who’ve signed on as Dior’s new model ambassadors.

This story was first seen on Grazia.sg.

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