Roger Vivier’s newest marketing campaign, Chapter II of the Vivier Specific, is a seductive journey of favor starring Eva Inexperienced. This French star with black hair is the image of retro stylish as she travels on an expensive practice.
Roger Vivier Specific Chapter II Marketing campaign
Artistic director Gherardo Felloni’s imaginative and prescient is harking back to movie noir classics, evoking icons like Bette Davis and their timeless class. Eva channels this spirit with ease, pairing a tailor-made skirt go well with with the I Love Vivier heels and a glossy Viv’ Choc bag.
Her look is polished and refined, with glowing sun shades and assertion earrings styled by Samuel François including glamorous accents.
Because the accompanying movie unfolds, we see Eva misplaced in a guide as nightfall units on the practice. However the tranquility is short-lived, as she quickly finds herself face-to-face together with her doppelganger in a mysterious and intriguing encounter.
Because the marketing campaign tagline so aptly places it, ‘to put on goals on one’s toes is to start to offer a actuality to 1’s goals.’ And with the Vivier Specific as her backdrop, Eva proves that with type and dedication, something is feasible.
