Supermodel Naomi Campbell has joined forces with BMW to introduce the newest addition to their lineup – the BMW XM. The car boasts M HYBRID drive expertise and is all about embracing individuality. And who higher to characterize this than the trailblazing Naomi Campbell?
The BMW XM marketing campaign options Campbell wanting effortlessly cool in a white tank high, denims, and statement-making Cuban hyperlink necklaces with layered bracelets. Within the marketing campaign, the Fendi Peekaboo face reveals how a lot she was drawn to the BMW M slogan “Dare to be You,” because it completely encapsulates the assured angle wanted for progress and constructive change.
BMW XM 2023 Marketing campaign
It’s no marvel that Campbell is the proper collaborator for the XM launch – each the automotive and the supermodel characterize the significance of breaking boundaries and embracing uniqueness. The BMW XM is ready to make waves when it arrives in world automotive markets within the spring of 2023.
With its eye-catching design, highly effective inside, and unparalleled efficiency, this automotive will impress fanatics worldwide. Due to M HYBRID drive expertise, the BMW XM generates a outstanding system output of 480 kW/653 hp, making it essentially the most highly effective series-production car ever authorised for highway use by BMW M GmbH.
And with Campbell on board, we will count on to see thrilling tasks and collaborations coming our means from BMW and the enduring supermodel. Along with starring within the XM marketing campaign, Campbell may also be designing a one-off mannequin of the automotive.
Followers of the supermodel and BMW alike can stay up for seeing what she comes up with when the particular version is unveiled later this yr. Additionally, see the timeless magnificence pose in Alexander McQueen’s spring 2023 commercials.