Billie Eilish, the musical artist identified for her activism, has as soon as once more partnered with luxurious model Gucci to replace the long-lasting Horsebit 1955 bag. This time, the bag is crafted from Demetra, a 75% plant-based, animal-free materials that has been produced in Italy since 2021.
The collaboration is a major stride in Gucci’s journey towards moral style, aligning seamlessly with Eilish’s personal advocacy for sustainable practices. Photographed by Tyrell Hampton, the singer is captured in a collection of relaxed photographs that showcase her posing with a guitar, having fun with a automobile journey, and blowing bubblegum.
Billie Eilish for Gucci Horsebit 1955 Bag in Demetra Marketing campaign
That is all whereas donning a mixture of denim, hoodies, and monogram print separates in her signature outsized type. The Gucci Horsebit 1955 bag marketing campaign is a visible deal with that completely encapsulates each the Italian model’s craftsmanship and Eilish’s distinctive type.
She effortlessly channels Y2K vibes along with her hair, that includes a splash of pink in her jet-black hair, including a contact of nostalgia to the up to date look. This isn’t the primary time Eilish has collaborated with Gucci. She beforehand appeared in an eyewear marketing campaign for the model.
The brand new marketing campaign additionally contains a video set to her track “What Was I Made For,” including a layer of emotional resonance to the collaboration. She’s not the one star to align with Gucci lately. Kendall Jenner has additionally been within the highlight, fronting Gucci’s Valigeria marketing campaign, which focuses on journey equipment.