Boodles has introduced an extension of its sponsorship of the Cheltenham Gold Cup for an extra three years, in addition to turning into an official companion of the Jockey Membership.
Having been a dedicated supporter of the Cheltenham Pageant for the final decade, Boodles grew to become the official sponsor of the Cheltenham Gold Cup in 2022.
This yr marks the a hundredth yr of the Cheltenham Gold Cup. In celebration of this momentous anniversary, Boodles have created a limited-edition piece named ‘Gold Cup 100’ to have fun the occasion.
These equine-inspired jewelry items can be launched on the Cheltenham Pageant and can be on show within the Orchard all through the week.
The pendant incorporates a magnificent leaping horse motif, set in diamonds and platinum.
In addition to this, Boodles designers have created a one-off bespoke piece that includes, in Boodles trend, a spectacular pink diamond.
All of the proceeds of this particular pink diamond pendant will go to 2 charities near the hearts of each Boodles and Cheltenham alike: WellChild and Heros.
Michael Wainwright, managing director of Boodles, stated: “Boodles is thrilled to announce that we have now signed an extra three-years with The Jockey Membership to sponsor the Boodles Cheltenham Gold Cup. Involvement at Cheltenham has been a exceptional expertise for the corporate.
“It has enabled us to advertise Boodles to an enormous new viewers in addition to offering a wonderful setting to entertain our present clients. Being obsessed with Nationwide Hunt racing myself additionally makes it an enormous pleasure to be concerned in such a shocking sporting occasion because the Cheltenham Pageant.”
Ian Renton, managing director for The Jockey Membership’s West Area, added: “Boodles is such an iconic British model, and we’re extraordinarily proud to develop our affiliation with it as an official companion of The Jockey Membership.
“We are going to always remember the unbelievable scenes in 2022 for Boodles’ first yr of sponsorship of the Cheltenham Gold Cup, and we’re trying ahead to what the 2024 renewal has in retailer. To develop this partnership over the last decade has been fantastic, and we’re very a lot trying ahead to persevering with to work alongside the Boodles staff.”