Bridal jewelry model Brown and Newirth has been acquired by bridal producer Allied Gold.
The strategic transfer ensures that Brown and Newirth stays beneath British possession.
The acquisition efficient from at this time highlights each corporations’ dedication to “preserving and enhancing British craftsmanship within the jewelry trade”.
Allied Gold and Brown and Newirth have maintained shut enterprise ties for a few years and each administrators have loved working collectively for over a decade.
Brown and Newirth has collections out there in 50 authorised stockists and 30 boutique shop-in-shops nationwide.
Jerry Anderson, managing director of Allied Gold, mentioned: “We’re delighted to welcome Brown and Newirth into the Allied Gold Group. This acquisition underscores our dedication to preserving the wealthy heritage and distinctive craftsmanship of the British jewelry trade.
“I’ve been a long-time admirer of Brown and Newirth illustrious historical past and unparalleled status which I consider aligns completely with our imaginative and prescient for the long run. We’re excited to assist and nurture its development within the years to return.”
John Ball, managing director of Brown and Newirth, added: “It is a vital second for Brown and Newirth. Allied Gold shares our ardour for high quality and excellence, and their assist will undoubtedly improve our capacity to innovate and lengthen our attain.
“This acquisition represents a union of two trade leaders, combining Allied Gold’s in depth assets and digital experience with Brown and Newirth’s iconic design and craftsmanship. We ship distinctive jewelry celebrating life’s most cherished moments and collectively, we now have a really vibrant future forward.”