SKIMS, the model that’s been redefining consolation and elegance, has as soon as once more made headlines by that includes Grammy-award-winning rapper Cardi B in its newest advert marketing campaign. The photographs, which have a good time the model’s Cotton Assortment, are captured by famend artist and photographer Vanessa Beecroft.
Set in opposition to a impartial backdrop, Cardi B’s presence is something however subdued. Her Rapunzel-length waves in a fiery darkish crimson auburn add a contact of boldness to the gathering’s contemporary waistbands, cuts, and colours.
Cardi B for SKIMS Cotton 2023 Marketing campaign
In a single fascinating picture, Cardi B dons a body-hugging lengthy costume in a placing shade of inexperienced, posing barefoot and embodying the essence of relaxed but horny magnificence. This follows different high-profile collaborations for SKIMS, which beforehand featured Kim Cattrall in its Finest Of advert and Madelaine Petsch in its campaigns.
The Bongos rapper’s involvement is equally attention-grabbing. Including a splash of caprice, a brief movie accompanying the marketing campaign options Cardi B posing to playful music, asking the viewers, “Everyone’s sporting SKIMS, are you?”
It’s a query that resonates, given Cardi B’s personal endorsement of the gathering. “I’ve at all times cherished the SKIMS Cotton Assortment,” she stated. “It’s so horny and makes me really feel snatched but comfy whereas hanging out at house. The brand new kinds and colours I wore on set are even higher, and I can’t wait to put on them on a regular basis.”
Mark your calendars, as the brand new arrivals from the Cotton Assortment are set to reach on October nineteenth at 9 AM PT. With the rapper because the face of this marketing campaign, SKIMS continues to guide the business in superstar casting and advertising and marketing, making it clear that the model is not only a development however a cultural power to be reckoned with.