Charli XCX simply gave classic glam a moody twist, and Saint Laurent is true there along with her. Shot by Glen Luchford, the spring 2026 marketing campaign seems like a scene from a dreamy VHS tape you by no means wish to rewind.
The grainy textures, the delicate glare of workplace lights, the angle? Pure underground luxurious. Within the first shot, she steps right into a mirrored elevator sporting a purple cropped monitor jacket with electrical blue trim and a bubblegum-pink pleated mini skirt edged in lace. Outsized sun shades seal the deal.
Saint Laurent Spring 2026 Marketing campaign
Within the second Saint Laurent look, Charli lounges on a glass desk, draped in a color-blocked inexperienced windbreaker with silky ribbon element. She clutches the quilted Icarino bag in daring yellow, all knees and heels like she owns the night time. The vibe? Rebellious prep meets jet-set surrealism.
Inventive director Anthony Vaccarello is aware of find out how to fuse nostalgia with warmth, and Charli XCX brings the correct quantity of chaos and funky. Along with her latest sneaker drop for Chuck Taylor and this high-fashion flex, she continues to be a vogue star.