Chloe Sevigny brings a simple edge to Jimmy Choo’s spring 2025 marketing campaign, entering into the world of Hyper Glamour. The Academy Award-nominated actress, recognized for her daring fashion, evokes early 2000s glamour in a collection of visuals photographed by Ezra Petronio.
Jimmy Choo Spring 2025 Marketing campaign
The marketing campaign highlights assertion equipment, together with the STAZ heels, adorned with outsized sculptural bows. There may be additionally the ISA mule, adorned with shimmering paillettes. Sevigny showcases the IXIA drop heel pump, a signature Jimmy Choo silhouette she’s beforehand worn on the pink carpet.
Styled by Jane How, the actress pairs these standout footwear with fashionable wardrobe staples like trench coats, pencil skirts, and crisp button-downs, making a distinction between minimalism and high-octane kinds.
Shot in a pared-back setting, the marketing campaign retains the give attention to Chloe’s uncooked power and the daring equipment, taking part in with color-blocked themes that mirror the gathering’s playful spirit.
“To me, Jimmy Choo is consistently taking part in with the concept of glamour, presenting it in a contemporary and fashionable method, exploring the emotion of the product, the way it makes you are feeling as a lot as the way it makes you look.”
