Moschino is diving deep into the ocean of fragrances with its newest launch, Toy 2 Pearl fragrance. The model has enlisted supermodel Devon Aoki to convey the scent to life in a mesmerizing advert marketing campaign captured by designer Jeremy Scott.
Image this: Devon as a mermaid, swathed in a glittering pink robe, cradling an outsized bottle of the fragrance as if it had been a treasure from the deep.
Moschino Toy 2 Pearl Fragrance Marketing campaign
The Moschino Toy 2 Pearl marketing campaign doesn’t simply cease at mermaid imagery; it goes full mermaidcore. Devon’s robe contains a shell-inspired neckline, and the set locations her in a shell, evoking the ethereal ambiance of Sandro Botticelli’s iconic portray, “The Start of Venus.”
It’s a nod to artwork historical past, including layers of that means to the marketing campaign. The robe itself is a throwback to a sea shell bathing swimsuit designed by Jeremy Scott for his personal label again in 2000—a design Devon has worn earlier than.
Perfume Notes
The fragrance itself is as enchanting because the visuals. Impressed by the seabed and Tahitian mom of pearl, the scent goals to move you to an underwater world. Dive right into a sensory journey as you uncork the Toy 2 Pearl fragrance. The perfume opens with a zesty burst of lemon coronary heart, oregano, and lemon sorbet, like a splash of daylight on the ocean’s floor.
As you delve deeper, you’re greeted by the floral embrace of center notes—sandalwood harmonizing with jasmine and freesia. Lastly, the scent settles right into a grounding base of musk, vetiver, and cypress, echoing the earthy, mysterious depths of the ocean.
Devon Aoki: The Face of Toy 2 Pearl
Behind the scenes, a gifted crew labored to excellent Devon Aoki’s oceanic attract. Hairstylist Danilo Dixon sculpted the well-known brief mannequin’s blonde waves, whereas make-up artist Mary Phillips added the ending touches. Kristen Vallow was behind the set design, guaranteeing each element contributed to the marketing campaign’s aquatic theme.
This isn’t Devon’s first rendezvous with Moschino’s Toy 2 line; she fronted the marketing campaign again in 2018. Her return marks not only a new chapter for the perfume but additionally a renewed collaboration that continues to captivate the senses.