Within the Rabanne FAME fragrance promoting marketing campaign, the highlight shines on the proficient Elle Fanning, who was named an envoy for the scent final yr. The visible narrative unfolds with Fanning, an image of magnificence, draped in a blush pink gown that enhances her allure.
Elle Fanning for Rabanne Fame Fragrance Advert
The blonde star is seen lounging gracefully on a mattress, holding an outsized model of the FAME fragrance bottle, a design that cleverly nods to the model’s legacy with its chainmail element. This component is a delicate homage to Paco Rabanne’s famend glittering chainmail attire, bridging the hole between the model’s illustrious previous and its up to date imaginative and prescient.
The marketing campaign is additional dropped at life in an accompanying industrial, the place the enduring David Bowie observe “Fame” units a rhythmic backdrop. This selection of music aligns completely with the fragrance’s title and provides a layer of retro stylish to the fashionable setting.
Fanning’s dynamic presence is captured by a collection of costume adjustments, every reflecting a distinct side of the Rabanne girl’s persona. Her actions are choreographed alongside a floating bottle of FAME, making a mesmerizing dance that symbolizes the perfume’s fascinating essence.
On the coronary heart of the Rabanne FAME Eau de Parfum is a celebration of the Parisian spirit, embodying a brand new period of femininity that Paco Rabanne champions. This fragrance is a complicated mix of the purest jasmine, intertwined with the wealthy sweetness of succulent mango and rounded off with a deeply sensual creamy incense.
“I’m thrilled to be an envoy of a model as iconic as Paco Rabanne. I used to be utterly taken by the idea, and felt prefer it was an ideal match and actually displays my persona. Being a part of this new chapter was a direct sure.”
Elle Fanning
“Multifaceted and multitalented, Elle Fanning couldn’t be a more sensible choice because the face of FAME,” states Paco Rabanne Vice President Jérôme Leloup. “She embodies the very essence of Paco Rabanne’s ultramodern femininity, and we’re very comfortable to have her because the ambassador for our new perfume.”