Stella McCartney’s summer season 2025 marketing campaign takes flight with a forged of highly effective voices together with Eva Mendes, Alex Consani, Myha’la, and RAYE. Every star is thought for his or her advocacy. Photographed by Ethan James Inexperienced, the marketing campaign merges vogue, sustainability, and expertise.
Stella McCartney Summer season 2025 Marketing campaign
It options AI-generated birds to focus on the designer’s ongoing mission: “Save What You Love.” The gathering maintains McCartney’s dedication to cruelty-free design, utilizing 96% aware supplies and introducing Hydefy, a fungi-based vegan leather-based various.
Designs embody vegan coats, structured pinstripes, and the standout Ryder bag, which mimics the curve of a horse’s again. PEEKABOO recycled nylon yarn and Kelsun™, a seaweed-based textile, make their luxurious vogue debut.
Mendes and RAYE return after fronting the winter marketing campaign, reinforcing McCartney’s concentrate on girls who stand for change. The marketing campaign’s message is easy: vogue will be each visionary and accountable.