The most recent Mugler Angel Elixir fragrance promoting marketing campaign is a blinding mix of futuristic vogue and celestial inspiration, that includes the charming Hunter Schafer. Schafer, widely known for her function within the hit sequence Euphoria, embodies the essence of this new perfume with a shocking metallic and sheer catsuit, immersing herself in otherworldly lights.
The Angel Elixir eau de parfum itself is a posh symphony of scents, described as a woody floral gourmand. Its composition consists of the spicy zest of pink pepper, the wealthy floralness of yang jasmine, and the deep, creamy notes of sandalwood, making a sensory expertise that’s each luxurious and ethereal.
Mugler Angel Elixir Fragrance Marketing campaign
The visible narrative of the marketing campaign, captured by the British inventive Harley Weir, enhances the fragrance’s distinctive character. Within the visually placing industrial, directed by Quentin Deronzier, Hunter Schafer transcends the mundane as she scales a New York skyscraper.
This ascent culminates in a spectacular collision with a comet, symbolizing a metamorphosis as highly effective and dynamic because the scent itself. Put up-collision, Schafer emerges in a crystal-adorned catsuit, a direct nod to Mugler’s iconic 1998 crystal gown, showcasing the continuity of Mugler’s legacy of revolutionary and transformative vogue.
This dramatic metamorphosis within the industrial highlights the fragrance’s attract and echoes the transformative energy of scent. Underpinning this marketing campaign is Mugler’s inventive director, Casey Cadwallader, whose artwork path blends the worlds of vogue and fantasy.
The fragrance bottle itself is a nod to Mugler’s dedication to avant-garde design with an asymmetrical five-pointed star, up to date particularly for Angel Elixir.
The bottle contains a charming sapphire stone dipped in silver, reflecting the fragrance’s inspiration and the celestial themes of the marketing campaign. Priced between $35 to $185, the 100 ml bottle will be refilled for a sustainable strategy to perfume.