Prada’s spring-summer 2026 marketing campaign looks like stepping inside a vogue thought bubble. The home introduces a daring new visible story created in collaboration with American artist Anne Collier and photographed by Oliver Hadlee Pearch.
Collectively, they flip the thought of promoting into the topic itself, playful, self-aware, and quietly intelligent. The marketing campaign stars a placing solid together with Carey Mulligan, Hunter Schafer, Liu Wen, and John Glacier. Every seems framed throughout the picture, as if held up for research.
Prada Spring/Summer season 2026 Marketing campaign
Literal gloved fingers grip the sides of the images, making you are feeling like each viewer and participant on the similar time. The compositions are graphic and intentional. Brilliant orange backdrops conflict with jewel tones, plush textures, and grassy greens.
Prada’s signature items take middle stage. Assume structured purses, ladylike pumps, sheer lace skirts, crisp shirts, and sculptural outerwear. Lengthy gloves seem repeatedly, including drama and a surreal twist.
Each look is styled in designs by Miuccia Prada and Raf Simons, balancing magnificence with edge. Uncover extra with Prada’s vacation marketing campaign, launched final yr.
