Calvin Klein introduces the ultimate chapter of its spring 2024 marketing campaign with a surprising sequence of black and white portraits that includes Jennie of Blackpink, the worldwide model ambassador and musical expertise. The marketing campaign, photographed by Mert Alas, showcases Jennie’s charming presence and the label’s traditional aesthetic.
Jennie for Calvin Klein Spring 2024 Advert
Jennie, who beforehand graced the model’s fall marketing campaign, continues to take over vogue by pairing timeless Calvin Klein Underwear and Denims with a Western aptitude, incorporating cowboy boots into her ensembles. Her playful confidence radiates by means of every shot, additional solidifying her standing as a vogue icon.
The newest choices for spring seize the essence of relaxed simplicity. The Intense Energy underwear line refreshes conventional silhouettes with a daring tackle the Calvin Klein brand.
In the meantime, the brand new Minimalist lingerie sequence guarantees seductive consolation with an expressive twist. A jean jacket takes the highlight with a classy free match, excellent for channeling a way of easy nostalgia through the spring season.
The Spring 2024 assortment is accompanied by a strategic roll-out of Jennie’s marketing campaign content material throughout the model’s social channels and distinguished out of doors areas worldwide, reaffirming the model’s world attraction.
With earlier commercials that includes the likes of Kendall Jenner, Calvin Klein maintains its status for aligning with the world’s prime expertise.