Movado’s newest world marketing campaign, “Once I Transfer You Transfer,” is taking the world by storm with its new ambassadors. On the forefront are actresses Julianne Moore and Jessica Alba, hip-hop legend Ludacris, and high athletes Christian McCaffrey and Tyrese Haliburton.
Movado 2024 Marketing campaign
Every watch fashion shines in a collection of putting photographs shot towards a crisp white backdrop by famend photographers Mert & Marcus. Julianne Moore and Jessica Alba deliver their A-game in dynamic poses, expertly choreographed by motion director Stephen Galloway.
From Julianne’s edgy denim ensemble, styled by Mel Ottenberg, to Jessica’s glossy all-black look, each element is rigorously crafted to showcase the timepieces. The result’s a visually putting marketing campaign that refuses to be ignored.
As Movado President Margot Grinberg explains, the aim of the marketing campaign is to shake issues up and make a long-lasting influence. “Our aim is to be disruptive and stand out – do one thing sudden that can make you cease and need to see extra from Movado. It can maintain our model high of thoughts and have interaction new audiences globally.”