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    Home » Jewellery Myths & Misleading Marketing
    Jewelry

    Jewellery Myths & Misleading Marketing

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    Jewellery Myths & Misleading Marketing
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    Not too long ago I noticed an advert for a brand new jewelry model which bragged in regards to the superb options of their jewelry which they claimed made it superior to different jewelry designs. As a jewelry skilled I used to be very skeptical of the claims being made, so I made a decision to do a little bit of analysis into deceptive advertising to attempt to bust some jewelry myths.

    I hope this can provide help to to make higher selections once you’re purchasing for jewelry as no person likes to be misled or conned. So let’s get began …

    Waterproof Jewelry

    After I seemed into one model claiming to promote waterproof jewelry, their product care recommendation included avoiding contact with liquids and chemical substances, together with publicity to humidity … Riiiight.

    The actual fact is that water will ultimately be an issue for many metallic jewelry with sufficient publicity and relying on what chemical substances that water comprises. Remember the fact that virtually all water you come into contact with is not pure.

    Treasured Metals

    Treasured metals, akin to stable silver jewelry and gold jewelry, are far more sturdy on the subject of contact with water than base metals like brass or nickel, however they’re nonetheless not impervious.

    Pure gold and silver are each mushy metals that are usually not fitted to use in jewelry making, so they’re virtually at all times alloyed with different metals to make them tougher. Salt water and chlorinated water particularly could cause injury to a few of these alloyed metals, which over time may end up in pitting and discolouration, relying on how steadily and for the way lengthy the jewelry is immersed.

    Platinum jewelry is commonly 90-95% pure and will probably be very resilient on the subject of water and chemical publicity. Nonetheless, it should nonetheless comprise alloyed metals which can trigger issues over time, particularly at decrease ranges of purity.

    That is to not say that you must by no means expose stable treasured metallic jewelry to water or it is going to be ruined: that is completely not true and you’ll go about your each day life with out worrying an excessive amount of. Most definitely you will get away with carrying your treasured metallic jewelry throughout informal visits to the seaside or swimming pool for years.

    Nonetheless, bear in mind that ultimately it is seemingly present injury from these actions, particularly if the publicity is frequent or for lengthy intervals. Even showering and repeated contact with soaps, shampoos, family cleansing chemical substances, and so forth. will ultimately have an effect.

    So if you happen to’re going for a swim, having a shower or doing a little cleansing, it is a good suggestion to take treasured items off at the least a number of the time.

    In case your jewelry is plated relatively than stable treasured metallic, then it is vital to take additional care to guard the skinny plated floor which is more likely to ultimately put on by to the metallic beneath.

    Stainless Metal & Titanium

    Even extremely corrosion resistant metals like chrome steel and titanium could be affected by chemical substances present in some water and from lengthy intervals of water immersion, so it is nonetheless really helpful that you just take away such jewelry whereas showering and if you happen to go swimming recurrently.

    Gemstone Jewelry

    You probably have gemstone jewelry, then that is additionally one thing to contemplate on the subject of water. Softer gems like opal and likewise pearls could be affected by publicity to water. Do your analysis earlier than getting gemstone jewelry moist regularly.

    PVD Coating

    On the upside, there may be PVD coating (bodily vapour deposition) which bonds a robust coating materials to metallic jewelry. This does present good safety from water injury and makes jewelry tarnish resistant. Some manufacturers promoting waterproof jewelry are certainly utilizing PVD coatings, so their claims are extra legitimate.

    That is nonetheless removed from an ideal answer, nonetheless. Whereas PVD coating is sturdy, it is going to be troublesome to restore or substitute when it wears by, which it should virtually actually do ultimately – and quicker for designs that take plenty of put on and tear (rings and bracelets particularly). It is also an costly course of, so there will probably be a restricted array of usually mass produced designs which make use of it and it’ll noticeably improve the value of these designs. One other challenge is that if the piece must be repaired, resized otherwise you need it redesigned, the coating might trigger issues.

    It is as much as you to resolve whether or not it is price it, particularly if the underlying metallic is not treasured (most PVD coated jewelry I’ve encountered is not product of stable treasured metallic) and the piece has minimal intrinsic worth.

    The underside line

    All metals and a few gem stones will probably be considerably affected by extended publicity to water or moisture, which might result in corrosion, pitting or different injury.

    Should you see metallic jewelry marketed as being waterproof, then make sure to look into what backs up this declare. Whereas there are some methods of constructing metals extra proof against water injury, you must examine what particular methodology is getting used (if any), together with what the professionals and cons is perhaps.

    To actually care on your metallic jewelry keep away from exposing it to salt water, chlorine and different liquid chemical substances as a lot as you’ll be able to handle. Additionally keep away from getting it moist steadily or for prolonged intervals.

    This additionally goes for extremely corrosion resistant metals and even these which were handled in a roundabout way to make them extra water-proof, particularly if you wish to preserve these items in nice situation for years to come back.

    Be taught extra about the right way to take care of jewelry.

    Sweatproof Jewelry

    This advertising time period is simply as problematic as waterproof jewelry and for most of the identical causes.

    Sweat is barely acidic and infrequently comprises salts, which might injury metallic jewelry, together with inflicting pitting and elevated tarnish. Sweat additionally comprises a myriad of different substances which might trigger injury or just depart a residue in your jewelry which can want cleansing. Sweat may injury or discolour some gem stones, particularly pearls.

    As well as, some individuals’s sweat comprises a combination of chemical substances that merely do not play nicely with some metals (silver specifically). Should you’re considered one of these individuals, it is advisable to watch out in regards to the metals you select to put on.

    There are platings and coatings (together with PVD, as above, and rhodium plating on silver or white gold) which can present resistance to sweat, however many of those will ultimately put on by and wish restore or substitute, which can be costly or problematic.

    The Backside Line

    Given you will wish to clear your jewelry anyway if it has been caked in residue from sweat, then there would not appear to be plenty of level in in search of ‘sweatproof’ jewelry. It is one other advertising time period to be cautious of and to look into once you see it.

    My recommendation is to take your jewelry off if you already know you are going to be sweating quite a bit (throughout train for example, and particularly if you happen to train recurrently). Additionally make sure to give your jewelry a clear with a delicate cleaning soap and a few water if you happen to’ve been sweating on it. Try our article about the right way to rapidly clear jewelry.

    Hypoallergenic Jewelry

    Do you know that ‘hypoallergenic’ is only a advertising time period which was coined within the Fifties? There is no such thing as a regulatory foundation to be used of it in Australia, the US or elsewhere. In idea it is supposed to point a decrease danger from allergic reactions to a specific product, however no person ensures that that is how the time period is used. The truth is analysis signifies that many merchandise which declare to be hypoallergenic truly comprise recognized allergens.

    The usage of the time period ‘hypoallergenic’ in jewelry advertising can be steadily deceptive and you ought to be cautious once you come throughout it. It’s typically primarily based on misunderstandings or lack of analysis.

    Steel allergy symptoms are a type of contact dermatitis. You would possibly be capable to put on a specific metallic for years earlier than immediately growing a sensitivity to it and getting rashes in your pores and skin once you put on it. When you develop a sensitivity, it might probably’t be cured.

    Nickel

    In terms of allergy symptoms, not all metals are created equal. The worst offender by far on the subject of jewelry is nickel. It is estimated that 17% of girls and three% of males are allergic to this metallic.

    Some individuals assume they’re allergic to a treasured metallic like gold or silver, however in actuality they’re allergic to nickel which can be alloyed with treasured metals to make them tougher or (within the case of white gold) to alter the color. Any accountable jewelry maker ought to guarantee their treasured metals are nickel free (at Simone Walsh Jewelry we actually do).

    Additionally if you happen to see ‘nickel silver’ jewelry on the market, bear in mind that that is truly only a kind of nickel and it comprises no silver in any respect. My recommendation: don’t buy it.

    You also needs to bear in mind that chrome steel typically comprises nickel. It’s much less more likely to leach into your pores and skin from this metallic, however it might probably nonetheless trigger issues. All the time make sure to ask the vendor if their chrome steel jewelry comprises nickel if they do not make this clear.

    Given how widespread nickel allergy symptoms are and that you just can’t be cured when you’re delicate to it, the perfect recommendation is to keep away from nickel as a lot as you presumably can, particularly on the subject of jewelry which is worn towards your pores and skin.

    Different metals

    Heavy metals together with titanium, palladium and platinum are recognized to trigger allergic reactions for some individuals, but I typically see titanium and platinum jewelry marketed as being ‘hypoallergenic’. Whereas reactions will not be overly widespread, they actually do exist.

    Copper allergy symptoms are uncommon however not non-existent and copper makes up a small quantity of sterling silver. Though there is not a lot analysis on it, it seems that a really small variety of persons are allergic to gold (though given how many individuals put on gold for lengthy intervals of time, it is clearly very uncommon).

    (Studying this on an internet site that is not simonewalsh.com? Remember that the content material has been stolen, infringing the copyright of a small enterprise. ABN: 65108844126)

    The Backside Line

    Should you’ve developed a sensitivity to a kind of metallic, then the one factor you are able to do is to get clear on precisely which metallic is inflicting the issue and keep away from carrying it, even whether it is coated, plated or alloyed with one thing else. A dermatologist or allergist can assist you pin this down.

    Particularly you must at all times examine that jewelry you are trying to purchase is nickel free as everybody needs to be avoiding carrying nickel as a lot as attainable. Our gold and silver jewelry is all free from nickel.

    Should you see jewelry being advertising as ‘hypoallergenic’ and allergens are a priority to you, at all times take the time to look into the premise on which the jewelry vendor is making this declare and perform some research. You also needs to be clear on the kind of metallic getting used of their merchandise (a jewelry vendor not making this clear up entrance needs to be a serious purple flag usually).

    Tarnish Free Jewelry

    Most metals might tarnish in the best circumstances, however the primary offender on the subject of treasured metals utilized in jewelry is silver.

    Silver Tarnish

    Sterling silver comprises small quantities of copper and with publicity to moisture and a few chemical substances it should flip black or brown. The excellent news is that it is simple to wash silver jewelry, notably if you happen to carry on high of it.

    The most typical manufacturing strategy to make silver tarnish resistant is to plate it with rhodium, which is a shiny white metallic. Generally pure silver is utilized in plating as a substitute. These platings will usually stop tarnish, however solely till they put on by, as plating at all times does. If this occurs you will have to get the plating changed, which can be costly.

    Be taught extra about the right way to stop and clear tarnish from silver jewelry.

    PVD Coating

    As outlined within the waterproof jewelry part above, there may be PVD coating (bodily vapour deposition) which can even make jewelry tarnish resistant and is more likely to last more than plating. However, whereas it’s sturdy, it might probably put on by and will probably be troublesome to restore or substitute.

    It additionally will increase price and solely a restricted variety of designs could have it, with lots of them not being product of treasured metallic.

    The Backside Line

    If you would like jewelry that usually will not tarnish, then it is price investing in stable gold jewelry (14k and up) or going for platinum, chrome steel or titanium. Notice that white gold is normally additionally rhodium plated to make it a really white color, so it should have the identical drawback with carrying by and needing restore.

    Should you’re seeing silver jewelry being marketed as tarnish free, as soon as once more it is advisable to look into on what foundation this declare is being made. Additionally think about the professionals and cons of coatings or metals which are much less susceptible to tarnish. And be sure you’re throughout what tarnish is and the right way to keep away from it and clear it.

    Moral & Sustainable Jewelry

    I am more and more seeing jewelry manufacturers promoting that they are sustainable, moral and environmentally pleasant. Various them are clearly making real efforts in these areas, which is nice.

    I can – hand on coronary heart – say that at Simone Walsh Jewelry we do our best to be an moral, sustainable and eco-friendly jewelry enterprise. We commit fairly a little bit of time and power to doing this and enhancing the place we will. Be taught extra about our moral & eco-friendly jewelry.

    Nonetheless, for numerous companies I’ve seen making these claims, there actually is not a lot (if any) proof to again them up. It seems quite a bit like these phrases are getting used purely for advertising worth.

    Some manufacturers don’t have any believable again story, no clarification of how their items are made or sourced, no proof of being cautious with packaging selections or different supplies used of their enterprise, no details about the place they’re primarily based, and so forth.. They merely state that they’re sustainable, moral and/or eco-friendly and hope that their clients simply naively consider it is true.

    The Backside Line

    If environmental points, sustainability and ethics are vital to you (and I hope they’re), then do your analysis. Greenwashing is completely a factor.

    Does the enterprise offer you their again story? Does it sound real or prefer it’s simply advertising fluff? Do they clarify what they do to be extra moral and sustainable of their enterprise? Is it believable? Are you clear on the supplies they’re utilizing? Or how they make or supply their items?

    Spending a bit little bit of time getting a intestine feeling for a model earlier than spending your cash with them could make a giant distinction.


    I hope this text goes some solution to dispelling some jewelry myths and serving to you keep away from being conned by deceptive advertising. For extra useful hints when purchasing for jewelry, take a look at these useful articles:

    Blissful jewelry procuring!


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