Burberry unveils a celebrity-filled summer time 2025 marketing campaign, merging the nostalgia of Nineties and 2000s British rom-coms with the model’s signature trench coats. Shot by Drew Vickers, the visuals function Kate Winslet, Jodie Turner-Smith, Liu Wen, Naomi Campbell, and Aimee Lou Wooden.
Burberry Summer season 2025 Marketing campaign
Set in opposition to traditional London backdrops, the marketing campaign captures rain-soaked metropolis streets, black cabs, and cascading wisteria, highlighting Burberry’s timeless outerwear. The ditch coat, initially designed in 1879 by Thomas Burberry, stays central.
It will get reimagined in light-weight materials, cropped silhouettes, and smooth pastel hues. A mixture of structured and flowy designs showcases parkas, capes, and silk-layered items.
Artistic director Daniel Lee describes the marketing campaign as a “Burberry love story,” celebrating humor, optimism, and the unpredictability of British climate. The photographs really feel each cinematic and intimate, reflecting Burberry’s craftsmanship whereas embracing the on a regular basis.
With retailer activations and window shows that includes floral preparations and lime-washed textures, the marketing campaign brings the spirit of a London summer time into each element.
