SKIMS has launched its Better of SKIMS advert marketing campaign for 2023, serving up a stunning portfolio of expertise that features expertise from performing and music. The powerhouse lineup options Kim Cattrall, Hari Nef, Lana Condor, Coco Jones, and the Grammy Award-winning Nelly Furtado.
Better of SKIMS 2023 Marketing campaign
The model’s earlier campaigns showcased “Riverdale” actress Madelaine Petsch in its cotton assortment and the ever-iconic founder Kim Kardashian in its swimwear line. This new endeavor, nonetheless, takes a novel method by permitting every girl to put on items that channel her personal sense of fashion and confidence.
Capturing these moments is Vanessa Beecroft, an artist and photographer who has a longstanding inventive rapport with SKIMS. Her lens highlights the narrative of empowerment and variety, the 2 cornerstones of SKIMS’ branding.
Every star picked items that echoed their private fashion. Kim Cattrall opted for the Tender Lounge Lengthy Sleeve Gown in Onyx, including an air of sophistication. Hari Nef showcased her fashion-forward instincts with the Cotton Rib Plunge Bralette and Mid Rise Transient in Bone.
Nelly Furtado turned heads within the Suits All people T-Shirt Bra, Suits All people Full Transient, and Nude Help Tights in Clay. Lana Condor exuded informal magnificence within the Cotton Jersey T-Shirt and Cheeky Tanga in Bone. On the identical time, Coco Jones introduced dynamic aptitude with the Suits All people Bandeau and Cheeky Transient in Coco, in addition to the Seamless Sculpt Bodysuit in Jasper.
SKIMS’ newest marketing campaign permits every girl to showcase her distinctive voice, actually wrapped in a material of self-assurance and distinct fashion. This sense of empowerment, amplified by a group that caters to all physique sorts and private preferences, provides the model its distinctive aptitude.