Kylie Jenner is aware of tips on how to make an entrance. The mogul steps out in a brand new marketing campaign for Khy x HYDRA, the label’s newest capsule that fuses sharp tailoring with a fluid sense of ease. Draped in taupe trenches and cropped silhouettes, Kylie exudes energy and thriller.
That particularly works within the shot the place she clutches a smooth cat prefer it’s her co-star. The five-piece assortment is rooted in timeless staples: three outerwear designs and two skirts, all designed for longevity and season-to-season versatility.
Khy x HYDRA Marketing campaign
The Relaxed Trench Coat cinches with a belt for a customized form, the Cropped Parka layers simply, and the Brief Trench shifts from fitted to relaxed with one intelligent element. The Button Entrance Maxi Skirt provides polish, whereas the Structured Mini Skirt takes you from day to nighttime.
Talking on the collaboration, Jenner known as the items “highly effective and easy,” whereas HYDRA founder Anna Gloria Flores described them as a “system of fabric resilience.” Collectively, they’ve reimagined rainwear as one thing enduring, adaptable, and stylish sufficient to anchor any wardrobe.
Khy x HYDRA launches completely on Khy.com September 18, with costs starting from $118 to $323. Sizes run XXS to 4X, making the capsule inclusive and versatile.
