Madelaine Petsch emerges because the face of SKIMS‘ newest Cotton Assortment marketing campaign. The redhead actress is named Cheryl Blossom from Riverdale, which lately wrapped its ultimate season. The Gen-Z icon is a staple of the pink carpet and social media. Within the pictures, she is the best embodiment of SKIMS’ sensuous but approachable aesthetic.
Madelaine Petsch for SKIMS Cotton Assortment 2023 Marketing campaign
“After I put on SKIMS I really feel horny and comfy,” shares Madelaine Petsch. “I had such a great time on set and felt actually assured in my SKIMS, the Cotton Assortment is the softest loungewear.”
Captured by means of the lens of photographer Stevie Dance, Petsch turns heads. Beforehand, the actress fronted the buzzy Disney x Givenchy marketing campaign. Amid a palette of cool tones, the imagery ranges between tender and fashionable, minimal but glam. The featured items—bralettes, bodysuits, loungewear, and underwear—stand out in opposition to a studio backdrop.
The SKIMS Cotton Assortment itself invitations the viewers to rethink their relationship with traditional cotton underwear. Up to date with color-blocked particulars and the revival of a coveted pink hue, the Cotton Assortment pays homage to traditional consolation whereas nodding to present developments.
SKIMS, co-founded by Kim Kardashian and Jens Grede, has persistently made headlines in underwear, loungewear, and shapewear. Previously, SKIMS has captivated audiences with collections that includes a variety of swimwear and shapewear. This newest assortment, obtainable on September seventh, provides a contemporary chapter to its ongoing saga.