Miley Cyrus is rewriting the principles of trend fame as the brand new face of Maison Margiela’s fall-winter 2025 marketing campaign. Shot by the legendary Paolo Roversi, the photographs really feel like hauntingly lovely portraits moderately than conventional advertisements.
Maison Margiela Fall/Winter 2025 Marketing campaign
It’s stripped down, uncooked, and mesmerizing. They show Miley will be simply as magnetic in an outsized coat or crisp white shirt as she is on stage. The marketing campaign captures Maison Margiela’s signature edge with a dreamy twist.
Stylist Robbie Spencer leans into exaggerated silhouettes. Suppose sculptural coats, dramatic collars, and artfully undone shirting. Make-up artist Lucia Pica provides a surreal contact with brushed-on particulars that really feel virtually painted, whereas hair by Eugene Souleiman retains the vibe modern and sculptural.
Each aspect works collectively to spotlight Miley’s fearless persona, elevating her from pop provocateur to trend muse. These pictures are a daring reimagining of contemporary glamour. By merging Cyrus’s unapologetic power with Margiela’s avant-garde DNA, the marketing campaign reminds us that fashion isn’t about perfection.