Chanel’s 2024 marketing campaign for its Iconic Purse enlists the magnetic attract of Penélope Cruz alongside Brad Pitt, providing a theme of class and laid-back luxurious. Captured by the acclaimed Inez & Vinoodh, the black and white advertisements echo the timeless romance of the 1966 basic “A Man and A Lady,” with scenes unfolding in a Deauville lodge restaurant.
Penélope Cruz for Chanel Iconic Purse 2024 Advert
The imagery conjures a story of blossoming affection as Penélope and Brad change glances that counsel an unfolding romance. The long-lasting Flap bag from the luxurious purse model takes the highlight, its quilted texture and shimmering {hardware} making an announcement.
The setting is considered one of quiet opulence, with Rianne van Rompaey serving because the observing waiter. Fashion decisions are understated but impactful. Penélope is the epitome of stylish in a turtleneck knit, persevering with from her earlier position in Chanel’s J12 watch marketing campaign and a dramatic change from her leather-clad V Journal look.
Brad enhances her in a v-neck sweater layered over a crisp collared shirt, bringing a relaxed sophistication. Whether or not facet by facet in a sportscar or sharing a second at a desk, their mixed star energy is palpable.