Rihanna and PUMA are rewriting the rulebook with their newest collaborative effort. Re-entering the style enviornment because the inventive director of FENTY x PUMA, Rihanna is setting the stage on fireplace with the debut of the Avanti sneaker.
This isn’t your run-of-the-mill partnership; it’s a multi-year saga that guarantees to redefine sport-fashion boundaries. The Avanti is a fusion of PUMA’s time-honored athletic heritage with Rihanna’s iconic affect in music, tradition, and, sure, style.
Rihanna for FENTY x PUMA Avanti Sneaker Marketing campaign
For the nostalgic amongst us, the Avanti pays homage to PUMA classics—the King soccer boot and the Straightforward Rider working shoe. However this isn’t about merely revisiting the previous. Rihanna’s love for soccer and the game’s wider cultural affect brings a up to date twist to the Avanti. The shoe emerges as a recent, sudden love little one of sport and magnificence.
There’s no mistaking the household resemblance, because the Avanti options buttery smooth classic leather-based, a fold-over tongue, and gold-foil logos, all of which nod to PUMA’s storied soccer heritage. But it wears its Rihanna-designed parts with satisfaction—from the leather-based particulars right down to the gum outsole.
Only a look on the marketing campaign, shot by Dennis Leupold, confirms its modern cred. With a set designed like a soccer ball, Rihanna fashions the shoe alongside a saggy look that resembles a remixed goalkeeper’s uniform, full with gloves.
Rihanna’s versatile affect isn’t simply confined to PUMA. After her latest stint posing within the Louis Vuitton Males’s Spring 2024 marketing campaign, she’s proving that her model dominion spans sneakers, magnificence, and attire. The Avanti, which will probably be provided in unisex types for adults and children, encapsulates her ubiquitous attraction.
Mark your calendars as a result of the Fenty x PUMA Avanti will probably be out there worldwide on puma.com and choose retailers starting September 15, 2023, at 10 a.m. EST. And keep tuned. A second drop of the Avanti is scheduled for this fall.