Sarah Paulson simply made surrealism look fashionable in AMI Paris’ spring-summer 2025 marketing campaign. The award-winning actress steps right into a dreamlike world stuffed with stacks of illustrated paper books, checkerboard flooring, and kooky props. Shot in moody black and white by Szilveszter Makó, the visuals toe the road between fantasy and ritual.
AMI Paris Spring/Summer season 2025 Marketing campaign
Paulson’s presence is putting. Whether or not balancing atop a stool surrounded by books or sporting a miniature home on her head, she brings her signature depth and class. That very same duality is echoed in her structured but playful outfits.
A checkered circle skirt paired with a ruffled shirt nods to retro schoolgirl allure, whereas a crisp belted trench provides gravitas. The marketing campaign additionally options the Carrousel bag, first seen in 2024, which mirrors the gathering’s sculptural tone with its folded, fan-like element.
Every body tells a narrative that feels each unusual and acquainted, very similar to Paulson’s most iconic roles. AMI Paris leans into theatrical type, and with Paulson as its lead, each look turns into a scene price watching.