The Diamond Retailer has been awarded the Butterfly Mark by sustainability certification physique Optimistic Luxurious, recognising its efficiency throughout environmental, social and governance (ESG) standards.
The impartial evaluation measured the corporate’s affect on local weather, nature, water, and its remedy of employees and communities.
The Diamond Retailer achieved scores of 59% in environmental efficiency, 62% in social duty and 74% in governance, surpassing the 50% threshold required for certification.
Based on Hatton Backyard craftsmanship and working for almost 70 years, The Diamond Retailer produces jewelry constituted of recycled valuable metals and both lab-grown or conflict-free pure diamonds.
Its sourcing complies with The Kimberley Course of and The Nationwide Affiliation of Jewellers’ code of ethics.
The corporate has launched initiatives to scale back its environmental footprint, together with partnerships with the Pacajai REDD+ reforestation undertaking in Brazil and DPD’s electrical supply community.
It additionally makes use of recyclable packaging and offsets round 100 tonnes of carbon every year.
Gary Ingram, co-founder and CRO, stated: “Incomes the Butterfly Mark is a deeply significant milestone for us at The Diamond Retailer. After we based the enterprise, our imaginative and prescient was to make distinctive jewelry accessible – however by no means on the expense of our planet or its folks.
“This certification displays our values and the progress we’ve made. I’m extremely happy with our crew and excited to proceed main a enterprise the place integrity, craftsmanship, and sustainability go hand in hand.”