This text was up to date on April 29, 2023.
Simply two months after Pharrell Williams’ appointment as Louis Vuitton’s new males’s inventive director—and two months earlier than his debut present for the home at Paris Trend Week in June—the primary LV gear of the Pharrell period is right here. Or, type of, anyway. At Pharrell’s One thing In The Water music competition, which runs by way of Sunday in his hometown of Virginia Seaside, LV has erected a three-storey, pyramid-shaped storefront stocked with unique merch. Vuitton has been cautious to notice these items weren’t designed by Pharrell himself, however have been as an alternative created “in celebration of” the corporate’s newest rent.
The drop—which includes an embroidered denim jacket, a hoodie, and three tees—pays homage to the inventive polymath’s beloved birthplace with an LV monogram-ified flip on the state’s “Virginia Is For Lovers” slogan. It’s all comparatively simple stuff, giving no actual hints to the route Pharrell plans to take the road in its post-Virgil Abloh period, nevertheless it’s intelligent and heartfelt, a nod to the graphic-heavy streetwear he helped popularize within the ‘00s.
After all, to personal a bit of this historic trend second will price you a fairly penny. The denim jacket, which is shrouded in an up to date spin on LV’s iconic Damier print, clocks in at a cool $3,050. The T-shirts, in the meantime, are $860 apiece, and the hoodie is $1,310. Should you don’t occur to be at One thing In The Water proper now—maybe the one place on earth you possibly can hear Third Eye Blind, 100 Gecs, the Clipse, and the Jonas Brothers multi function weekend—the merch is all additionally now on the market on Louis Vuitton’s web site.
GQ’s Noah Johnson is on the bottom at One thing In The Water, and despatched over a number of pictures of the Louis Vuitton set up.