Worlds collide when the Louvre and Lancome collaborate for a monumental make-up assortment. Model ambassadors Zendaya, Aya Nakamura, Amanda Seyfried, and He Cong pose in revered museum halls for the Lancôme x Louvre marketing campaign.
These girls, powerhouses in their very own proper, pose within the art-inspired assortment, embodying the myths and tales immortalized in stone. The Louvre is an everlasting spring of inspiration.
Lancome x Louvre Make-up Marketing campaign
Zendaya embodies Aphrodite, the Venus of Aries, in a black gown with a billowing cape, a change from her latest Smartwater and Bulgari ads. In the meantime, Amanda Seyfried channels Diana of Gabies. High mannequin He Cong delivers the attraction of the Venus de Milo. And Aya Nakamura embodies the essence of Corine in her shot.
Since its inception in 1793, artists have wandered its grand halls, absorbing knowledge from masters of yore. Immediately, the museum continues to be an oasis for all creators, a canvas the place historical past intersects with the current.
To extract the essence of this creative wonderland, Lancôme fixated on 9 iconic sculptures—the Venus de Milo, the Winged Victory of Samothrace, Corinne, the Diana of Gabii, the Nymph with a Scorpion, Echo, Hygeia, the Venus of Arles, and the Sleeping Hermaphrodite.
Every sculpture supplied its distinctive narrative, informing the make-up’s tones and textures, skillfully curated by Lisa Eldridge, International Artistic Director of Lancôme Make-up. The cosmetics model reveals that magnificence isn’t static—it’s an evolving language. Via this collaboration, Lancôme x Louvre bridges a spot of centuries, connecting classical artwork to modern-day magnificence.
With a historical past spanning over 90 years, Lancôme takes this iconic rendezvous as a chance to redefine magnificence paradigms, proving that each magnificence and artwork are in fixed movement.