In our inaugural Imaginative and prescient problem earlier this 12 months, three editions of WOW showcased a hanging array of blue-themed timepieces underneath the Chanel J12 Bleu vary. The vary debuted at Watches and Wonders Geneva a month earlier than the difficulty got here out, however it was not the one hoorah from the Chanel Watchmaking Creation Studio.

That specialised unit of the luxurious titan additionally unveiled a brand new capsule assortment, Chanel Blush. Aficionados of the model will realise that its watchmaking arm likes to maneuver in surprising instructions, fairly not like the regular strikes of a watch’s arms. This newest capsule creation consists of 14 particular watches designed to convey color to life with a narrative; earlier thematic one-shots have explored space-time (Interstellar) and excessive trend (Couture O’Clock), to call simply the 2 that hit us hardest.

This 12 months, Chanel Blush pays tribute to the world of femininity as outlined by Chanel Magnificence, which, although pretty legendary on the planet of cosmetics, may be a bit obscure for readers of this version. In truth, it was first launched by none aside from Gabrielle Chanel herself within the Twenties by means of her perfume and make-up merchandise. Fragrances got here first, with the world-famous Chanel No 5 in 1921, adopted by make-up in 1924 and skincare in 1927. A few of you’ll little doubt recall that the long-lasting form of the No 5 bottle, or extra particularly the bottle stopper, has already impressed the Chanel Première watch. That was in 1987, coming from the thoughts of the late Jacques Hélleu, and it marked the start of the up to date model’s watchmaking journey.


Chanel Première Charms Blush 19.7 millimetres in black-coated metal
This time, Arnaud Chastaingt, Director of the Chanel Watchmaking Creation Studio, has reinterpreted beauty palettes and textures, combining parts of pop artwork and dripping artwork, whereas drawing on the refined black attract of Chanel’s personal high-end compacts and lipsticks. We confess that we by no means would have imagined discovering inspiration for watches within the type of compacts and lipsticks! Having stated that, Chanel Blush watches all characteristic acquainted creations, even when the motifs are very explicit and distinctive.
This present capsule assortment brings collectively Chanel’s most iconic watch designs, together with the J12, Première, Première Cuff, Boy.Buddy, Code Coco and Mademoiselle Privé Pincushion. It additionally options secret watches and pendant creations that function each timekeepers and jewelry items. They’re all sure to thrill the model’s most loyal followers. For this text, now we have chosen six fashions to spotlight intimately (although we’d have gladly introduced all of them).

That stated, we start appropriately sufficient with the Première Charms Blush. Its chrome steel case with black coating, measuring 19.7 x 15.2 x 7.5 millimetres, is adorned with lacquered charms in eye-catching shades harking back to nail polish. The Première Cuff Blush, in the meantime, comes with seven lipstick-hued leather-based straps in a graduated type, from pink to crimson, woven by means of black chain hyperlinks that type the cuff-style bracelet of this mannequin.
“Chanel Blush pays tribute to the world of femininity as outlined by Chanel Magnificence”
The Boy.Buddy Blush and Boy.Buddy Coco Artwork are two watches that embody the colourful tones of pop artwork, whereas channeling the spirit of cosmetics. The Boy.Buddy Blush includes a dial in pink with a picture of Mademoiselle Chanel blowing a kiss — it’s framed by a pink lacquer bezel. The chrome steel case with black coating measures 27.9 x 21.5 x 6.2 millimetres, and is paired with a quilted pink calfskin strap.
The Boy.Buddy Coco Artwork is bigger at 37 x 28.6 x 7.85 millimetres, however follows the identical execution of black coating over a stainless-steel case. Its dial is embellished with a picture of Mademoiselle Chanel gazing right into a compact mirror. This scene is rendered utilizing 12 layers of tampography, on a pink grand feu enamel background and additional enhanced with 38 baguette-cut pink sapphires set on the bezel. Powered by a hand-winding motion with a 42-hour energy reserve, this watch is accomplished with a matte black calfskin strap and is restricted to solely 20 items.
The Code Coco Blush is one other standout creation whose design is impressed by the long-lasting 2.55 purse. Structured like a cuff, it incorporates a clasp that, intriguingly, doubles because the watch dial. On this Blush model, the spotlight is a gentle pink calfskin strap recalling the shades of Chanel face powders, embossed with the identify “CHANEL”.

Lastly, the J12 Field “Dripping Artwork” presents a set of 5 black J12 fashions in 38 millimetres, every embellished with dripping enamel in shades from pink to crimson. To realize this impact, Chanel developed a brand new course of permitting enamel to stick exactly to the ceramic dials and bezel inserts. This transfer may pretty be referred to as unprecedented as a result of now we have by no means seen this sort of execution anyplace in watchmaking. The 5 watches are housed collectively in a lacquered black picket field, painted with drip motifs that hyperlink them right into a single murals. Solely 5 of those J12 Field “Dripping Artwork” units might be produced, and these generally tend to promote out reliably.
These interested by discovering extra concerning the Chanel Blush capsule assortment are inspired to discover additional particulars immediately on Chanel’s web site.
This story was first seen as a part of the WOW #82 Festive 2025 Problem
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