Not many issues got here out of 2004 nonetheless look good at present, however Boucheron’s Quatre has defied the percentages: its trendy, infinitely permutable and artistic design has made it a timeless star inside the model’s firmament. And to have a good time the twentieth anniversary of a jewelry assortment that has withstood the passage of numerous developments within the a long time since its debut, this February 29—a date that comes simply as soon as each 4 years—Boucheron reworked its historic four-storey Place Vendôme flagship into Membership Quatre, a heady disco harking back to the 2000s. Visitors for the buzzy night included the maison’s first Korean international ambassador, actress Han So-hee; British tv presenter Alexa Chung; Saudi actress Mila Al Zahrani; Japanese singer and character Rola; Polish mannequin Anja Rubik; and Filipino vogue
influencer Coronary heart Evangelista.
And as a part of the year-long fête, the maison rallied its unique membership of ambassadors—together with its not too long ago introduced Chinese language international ambassador, the singer-actor Xiao Zhan—and associates to star in its “Extra Is Extra Is Extra” and “Icons” campaigns and specific their particular person model with the Quatre assortment. It additionally unveiled the Quatre Is 20 pop-up boutique to highlight archival supplies and host bodily and digital jewelry try-ons, in addition to a nail bar and on-site manicurist. (After Paris, Quatre Is 20 will journey by way of Seoul, Shanghai after which Tokyo this yr.)
Although it’s a comparatively younger assortment for the jewelry home based in 1858, the Quatre pays homage to 4 design codes gleaned from Boucheron’s historical past, changed into 4 bands which can be joined into one seamless kind: clou de Paris, impressed by the cobblestones within the French capital; grosgrain, a nod to ribbed silks and to the founding household’s heritage as drapers; a row of diamonds, representing the maison’s experience as a jeweller; and double gadroons, a fluted architecture-inspired sample first utilized in Boucheron’s jewelry within the 1860s that stands for togetherness and everlasting love. The 4 parts are snapped collectively and held in place with out glue or solder, leading to a stackable composition that’s experimental, expressive, and, completely consistent with the Boucheron spirit, endlessly enjoyable.
Ranging from a single ring in yellow gold, rose gold, white gold, and brown bodily vapour deposition (PVD) coating, the gathering has grown through the years to embody bracelets, bangles, cuffs, sautoirs, pendants, earrings, ear clips and even a hair jewel; exaggerated proportions and openwork; and designs that includes just one or two of the 4 motifs. Given the maison’s deal with innovation and expertise and its playful strategy to materiality, successive Quatre variations characteristic ceramic-polymer or PVD coating in white, blue, pink or black; the Quatre Jean ring and bangle capsule fabricated utilizing denim; a collaboration with Saint-Gobain, which specialises in supplies for industrial purposes, on a Quatre ring with holographic ceramic; and even a excessive jewelry interpretation—the Boucheron Puissance Quatre bangles—for the 2023 Carte Blanche – Extra Is Extra assortment, constituted of aluminium and colored with resin and lacquer.
As for the most recent evolution of the Boucheron Quatre design? Novelties launched to mark its 20 years present how the metamorphosis of the Quatre is nowhere close to carried out: slender and huge Quatre Classique chokers; necklaces composed of fifty Quatre Classique or Quatre Radiant Version rings strung collectively; a transformable multi-wear necklace; a cape comprising 315 Quatre rings (worn by Anja Rubik within the anniversary marketing campaign); a full suite of 12 Quatre bangles fitted collectively to resemble an enormous spool; a treasured interpretation of the Quatre Classique ring, bangle and necklace, with yellow sapphire baguettes and spessartite garnets set into the grosgrain and double gadroons, respectively.
yellow gold, rose gold, white gold and brown PVD, with diamonds
“You possibly can’t create an icon,” says Hélène Poulit-Duquesne, CEO of Boucheron. “Icons are wrought over time, and so they acquire that standing as a result of they ring a bell with individuals.”
Images: Jaya Khidir
Artwork Route: Marisa Xin
Images Assistants: Nowo Kasturi And Ng Kai Ming
This story initially appeared within the June/July 2024 subject of GRAZIA Singapore and Grazia.Sg
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