Edward Tan has been with Hong Seh Motors since 1997. From 2000, he served as Govt Director of Hong Seh Group, his household’s enterprise based in Singapore in 1936. In 2008, Tan created Hong Seh Marine to diversify pursuits and construct on a relationship with Riva because the late Nineties. The corporate’s new yachts portfolio now consists of Ferretti Yachts, Pershing, Riva, Sunreef, Boston Whaler, Schaefer and Zodiac. Hong Seh is an official sponsor of the Singapore Crusing Federation, together with for the 2024 Olympics in France.
He’s an advocate of the transfer in direction of clear motor propulsion.
I’m the third technology of the Hong Seh household enterprise, which was based in Singapore in 1936. We’ve been concerned within the automotive business for a very long time.
In 1982, we began automobile leasing, then represented Ferrari in Singapore from 1983 till 2008. We constructed the ‘Ferrari life-style’ and market in Singapore, reaching 80 items a yr. We additionally represented Maserati from 1999 to 2018.
In 2018, we checked out electrification within the automotive business. It was new, modern and we cherished it. It’s a special world. We discovered ourselves in a gray market in Singapore, bringing over Tesla automobiles earlier than the model was out there right here. Tesla doesn’t appoint sellers, so we leased and offered them.
Tesla was the primary mass-produced electrical automobile model out there in the marketplace, so we rapidly discovered concerning the electrification system. As there have been a small variety of electrical passenger automobiles, we began taking a look at electrical business automobiles.
While you calculate the CO2 and cash saved by utilizing electrical energy as an alternative of petrol and think about the use, upkeep and life cycle of highway automobiles, the primary environmental and monetary saving is by electrifying business vans, lorries and vans as a result of they’re used a lot, so usually. Upkeep prices of electrical automobiles are additionally decrease.
Electrifying automobiles is a incredible resolution, so we wish to champion the thought and have an effect on change. Our portfolio consists of DFSK, SRM and Farizon, and we’re sourcing extra manufacturers. Singapore’s electrical energy runs predominantly from pure gases. We don’t burn coal for our power, so it’s loads cleaner.
We’re working with electrical automobiles, vans, faculty buses, small and enormous buses and lorries. We will provide an SRM T3EV electrical lorry with a variety of 300km, electrical vans for work, an electrical 19-seat bus or an electrical tour bus that may carry workers, crew, and employees and transport them wherever inside Singapore.
We additionally introduced in a passenger bus that was on trial with the federal government, who’re searching for tenders for electrified public buses, so we hope they like our proposals. We’ve labored with the producers to stick to the federal government’s requirements and specs for each the buses and charging amenities.
We’re absolutely behind the federal government’s drive for extra charging stations. I believe Singapore’s goal for the tip of this yr is 12,000 electrical charging stations and this quantity will continue to grow. Singapore’s
Inexperienced Plan is for half of highway automobiles to be electrified by 2030.
In reality, if we electrify all highway automobiles in Singapore, it is going to assist obtain 14 % of the federal government’s general goal for decarbonisation and CO2 reductions.
Singapore can do it as a result of we’re in a managed atmosphere and it’s a small island with a restricted space to drive in. It’s an ideal nation to implement electrical automobiles.
Hong Seh’s automotive enterprise additionally has a physique store and paint store, the place we will work on aluminum and metal. For automobiles, we moved into water-based paints to be extra eco-friendly. I consider we have been among the many first in Singapore to make use of PPG’s pure water-based paints in our paint store, for after-sales. That’s the automotive aspect of Hong Seh. We like it and we’re shifting ahead.
Hong Seh in Yachting
Throughout our time working with Ferrari, we had the chance to work with Riva [Yacht] within the late Nineties. We thought-about it, as we love the water and the Italian life-style. We frequently took purchasers to Europe for the meals, wine and automotive expertise.
Riva added one other luxurious providing, so we gave it a shot and by no means seemed again, establishing Hong Seh Marine in 2008 (Hong Seh Yachting was created in 2022 to concentrate on Ferretti Group manufacturers). From coping with one or two small boats a yr, we’re now coping with all sizes of yachts, even above 80m.
We love the yachting business in Singapore. Nevertheless, I consider yachting remains to be very younger in Asia, particularly in Singapore, as a result of it’s not a giant focus. Singapore, just a little island surrounded by water, doesn’t utilise it as a lot as we must always. We use it as a port greater than anything.
We’ve obtained incredible islands and areas on this space. On [Peninsular] Malaysia’s east coast, we’ve obtained Tioman and Redang, the place I like to go as a result of the waters are superb.
In Singapore, we’ve St John’s and Lazarus Islands, which the federal government is encouraging use of and creating properly. I consider the federal government will do extra to encourage the usage of water. There’s additionally Pulau Hantu to the west and I wish to go close to the Raffles Lighthouse on Pulau Satumu for just a little little bit of quiet fishing, which has been incredible since Covid. It’s a special life-style, a special feeling there.
After beginning with Riva, we additionally started representing different Ferretti Group manufacturers together with Ferretti Yachts and Pershing, whereas we’ve additionally been promoting Wally and Customized Line fashions in newer years. Ferretti Group is incredible, the standard and repair is sweet and I believe it’s the one model that has a giant workplace in Asia to help sellers.
As well as, they invite purchasers to the annual Ferretti Group Personal Preview, a consumer-centric occasion in Monaco held in early September forward of the Cannes Yachting Competition. Shoppers can see the total vary of yachts in an important location and luxuriate in spectacular events.
Yachting is a incredible life-style to get pleasure from and develop. It’s a great way for family and friends to have the ability to dwell, work, play and have enjoyable collectively. It brings folks nearer.
In regular life, folks have a telephone in entrance of their face however if you’re on a ship you set it down and absorb who and what’s round you. Even higher, cruise to a spot with no reception. Folks don’t speak as a lot as prior to now and yachting is an effective way to reconnect with one another.
Eco-friendly Cruising
Singapore may very well be an excellent take a look at mattress for electrical boats as many of the marinas are just some miles from the primary cruising spots. We hope the yacht producers be taught from the automobile aspect and battery producers progressively scale back the costs of the methods.
Singapore’s MPA (Maritime & Port Authority) has already launched into a programme to affect its fleet of service vessels, and has chosen companions to develop, function and preserve charging factors for electrical harbour craft (e- HC), together with at Marina South Pier, throughout a two-year pilot scheme that started in March.
I do know ONE°15 Marina Sentosa Cove is seeking to go ‘blue’ and can help any electrical initiatives. It’s value noting that from 2030, all new harbour craft working within the Port of Singapore must be absolutely electrical, be able to utilizing B100 biofuel, or be suitable with net-zero fuels similar to hydrogen.
Among the many manufacturers we symbolize, Riva not too long ago debuted the manufacturing model of its first all-electric boat, the El-Iseo, and the Ferretti Group can also be creating hybrid fashions and eco-friendly expertise. The Ferretti Yachts Infynito 90 has photo voltaic panels on the roof that may energy the electrical batteries to function the lodge load. It permits you to be carbon-zero at anchor.
We additionally symbolize Sunreef crusing and energy catamarans which have an Eco vary, with ‘photo voltaic pores and skin’, electrical batteries, hydrogeneration and different fuel-saving, energy-light methods. There’s a generator for emergencies, however in any other case there’s no sound, no air pollution. It’s a slower life however higher for the atmosphere. Within the final eco-challenge, a Sunreef Eco crusing cat is the best way to do it.
We have to go away earth in the identical situation or higher than it’s now. We have to protect the planet for so long as we will. Having spoken to folks inside Elon Musk’s corporations, it looks like that is one among his motivations.
edwardtan@hongseh.com.sg
www.hongsehmarine.com.sg
This text was first seen on YachtStyle.co.
For extra on the most recent in yachting information, click on right here.