Athletes look like the style trade’s newest ambassadors of alternative. The sports activities and style industries have all the time been carefully intertwined, with gifted athletes sporting style’s greatest names at worldwide sports activities occasions. The highly effective relationship is now extra evident than ever, with quite a few luxurious manufacturers guaranteeing the star energy of the athletes by way of ambassadorships, model offers and collaborations. Maybe the rising reputation comes because the Summer time 2024 Paris Olympics attracts close to which, LVMH will sponsor in a bid to leverage progress in model consciousness and potential affinity by way of the recognition of athletic associations.
Louis Vuitton has tapped into this hype by bringing collectively two of tennis’ greatest heavyweights, Roger Federer and Rafael Nadal, for the model’s newest marketing campaign. The tennis champions star within the French luxurious model’s new “Core Values” marketing campaign, which was shot by famed photographer Annie Leibovitz at Italy’s Dolomites mountain vary.
Federer and Nadal are captured within the marketing campaign atop the summit of a mountain. Regardless of the wintry panorama, the athletes are dressed merely in T-shirts and trousers, with standout equipment: Federer sports activities the Louis Vuitton Monogram Christopher backpack, whereas Nadal carries the Maison’s Monogram Eclipse bag. The marketing campaign has already begun drawing consideration for showcasing the 2 athletes strolling facet by facet, regardless of famously being one another’s greatest rivals on the tennis courtroom.
Learn Extra: Sporting Occasions Have Turn out to be Vogue’s Greatest Advertising and marketing Device
“How we could possibly be such rivals after which on the finish of our careers be beside one another doing this marketing campaign has been very cool,” says Federer, who has gained a record-setting 20 Grand Slam titles all through his tennis profession. “And the place we’re right here right now, I believe it additionally embodies all the pieces: on the peak of the mountains. For us, it’s one thing significant and particular.”
Nadal, who earned his historic 14th French Open title simply final 12 months, echoes the sentiment, saying, “I understand how many necessary icons have been a part of this marketing campaign, so for me personally, being a part of it’s one thing that I’m very happy with, particularly sharing it with Roger. He has been my greatest rival and now a detailed pal right now.”
Louis Vuitton’s Core Values marketing campaign is thought for its well-known faces from outdoors of the style world, particularly sports activities stars. In 2022, the Maison broke the Web with a marketing campaign that includes soccer icons Cristiano Ronaldo and Lionel Messi enjoying chess. The picture generated numerous memes on-line. An older marketing campaign starred gamers Pelé, Maradona and Zinedine Zidane.
“Every Core Values chapter celebrates Louis Vuitton’s legacy of journey, of working with distinctive folks, and of transmission–each bodily and emotional,” says Pietro Beccari, the chairman and CEO of Louis Vuitton.
He provides, “It has been good to work with Roger Federer and Rafael Nadal on this new story–each inspirational athletes, fierce pals, and testaments to the self-discipline and excellence of their very own private sporting journeys.”
Louis Vuitton’s option to forged tennis gamers couldn’t be extra well timed. In 2024, the game has been within the highlight within the style world, owing to the rise of the preppy style development, which attracts upon tennis uniform staples like polo shirts, in addition to the excitement round Challengers, a brand new tennis movie starring Louis Vuitton ambassador Zendaya. With its new marketing campaign starring Federer and Nadal, two of the most important stars within the tennis world, Louis Vuitton has one more profitable second in its arms.
A model of this text was first seen on Grazia.sg
For extra on the newest in luxurious style reads and releases, click on right here.