Rolex has discovered a brand new house in East Hampton, and it’s one steeped in historical past. London Jewelers, the family-owned jeweler that has partnered with Rolex for over half a century, has unveiled its newest boutique at 28 Newtown Lane, providing shoppers a setting that blends coastal class with the timeless refinement of the model.
A Heritage Website Reimagined
The boutique is housed inside the Odd Fellows Corridor, a 4,800-square-foot constructing initially designed in 1897 by Joseph Greenleaf Thorp, the architect who helped form a lot of East Hampton’s historic appeal. As soon as a summer time cottage and later a hub for cultural and social gatherings, the landmark construction has now been fastidiously restored and reimagined, guaranteeing its subsequent century of life is as distinguished as its previous.
A Milestone for London Jewelers
For Mark and Sweet Udell, CEO and President of London Jewelers, the opening represents each continuity and celebration. “We’re privileged and grateful to have partnered with Rolex for over 50 years on Lengthy Island,” the couple shared. “It’s really our biggest honor to be a part of the Rolex household with the opening of this distinctive boutique in probably the most prestigious communities on the earth. This second marks a real milestone for us.”
Designed with the Rolex Spirit
Step inside, and the boutique displays the sophistication synonymous with the Rolex title. Each materials and element has been fastidiously chosen to harmonize the model’s aesthetic with East Hampton’s coastal spirit. Verdi Alpi marble, organized in a fluted sample on the anchor wall, units the tone, whereas pure hues, patterns, and textures evoke each the ocean and the timelessness of the Rolex crown.
The outside retains the traditional Hamptons vernacular: grey cedar shake siding, crisp white home windows, and plush landscaping that body a heat welcome. Inside, the ambiance is equal components refined and relaxed, inviting shoppers to find Rolex timepieces in an surroundings that feels directly unique and native.
A Boutique That Honors Each Previous and Future
With its new East Hampton boutique, Rolex and London Jewelers honor the legacy of a historic landmark whereas creating an area for contemporary collectors to attach with the world’s most celebrated watchmaker. It’s a setting that displays not solely the status of the model but in addition the heritage of the Hamptons—the place custom, luxurious, and neighborhood come collectively seamlessly.